Projects

Client: Eat at Home Georgia (EAHG), Non-Profit Industry |  Marketing Plan

• Georgia State University, Marketing Problems with Dr. Barksdale
• Team: Gavin Guidry, Chelsea Cleveland, Jade Moore,  Calvin Johnson, Jeanna Hoang
  • Building creative content to increase engagement and awareness through its social media platforms.
  • Researching industry and competitive trends as well as implementing client specific requests.
  • Worked with creative department on creating a new logo.
  • Identify target market and narrow down the marketing objectives for client.
  • Produced reusable grocery bags, t-shirts, and pins with the EAHG logo on them as tangible content to increase brand image.

Printed T-Shirts and Reusuable Grocery Bags with revamped EAHG logo

Vinyl Decal production for EAHG

Behind the scene working on a billboard mock-up for EAHG

Creative produced by our team.

Tangible Deliverables for Brand Awareness

Presentation Day – Client was so happy with the tangible products we brought in.

 

 

 

Client: Glock Inc., Firearms Industry  |  Social Media Audit with Recommendations

• Georgia State University, Social Media Marketing with Jake Aull
• Team: Mike Richardson, Holly Henson, Josh Ferrell, Christina Moore , Jeanna Hoang 
  • Tracked Glock’s online presence, including their competitors, through social media platforms.
  • Provided a digital marketing audit with recommendations.
  • Met with Glock’s social media specialist, Connie Kempffer, to obtain social media analytics and target market information.
  • Presented the digital audit and provided new social opportunities.

Word Cloud

Project Management Plan for Glock

Presented our Organizational Digital Audit for Connie Kempffer, Social Media Specialist at Glock Inc.

The digital audit included Glock’s current social platforms as well as opportunities in others.

 

 

 

Client: Waffle House, Restaurant Industry |  Advertising Plan

• Georgia State University, Advertising Campaigns with Dr. Cathy Walgren
• Team: Stephanie Dennis, Janetta Davis, Alexandra Lord, Jamesia Evans,  Jeanna Hoang 
  • Created an ad campaign plan for a private company that has a limited advertising spending.
  • Compiled competitive and industry information as a team.
  • Researching the casual dining industry then identifying its problems and opportunities for the private company.
  • Met with the President of Waffle House, Mr. Bert Thornton, to obtain quantitative information and insight on their corporate culture.
  • Provided an advertising plan to Campaign professor, Dr. Walgren, with complete industry research, media plan, SWOT analysis, and creative concepts for Waffle House.

Ad Campaigns Field Trip to Headquarters in Norcross, GA

From Mr. Bert Thornton

“In the big leagues, we write thank-you notes.” – Mr. Bert Thornton

Free waffle!

Inside sneak peak.

Snapshot of Ad Plan Booklet before printing.

As a class effort, we went out and obtained information from participants on restaurant perception and eating habits.

Cover page of our advertising plan, we aimed for a retro vibe.

This the executive summary for our project.

Brand franchise for Waffle House.

Research on the family-dining restaurant sector.

 

 

Client: Pizzeria Venti, Restaurant Industry |  Advertising Plan

•  BBDO Atlanta, Intern Project
• Team: Ashley Tucker, George Walker, Emily Vandroff, Dawuan Thomas Jeanna Hoang 
  • Provided an advertising plan emphasized on social media for Pizzeria Venti to increase traffic during their lunch hours.
  • Explored the pizza industry and its trends to provide an analysis on the company’s problems and opportunities
  • Communicated with Mr. Terry Moon on marketing solutions for his online presence in social media

 

Revised Menus for Client created by Emily; Simpler menus are easier for customers

Italian Sector

Did you know?

Breaking down why social presence is important online as well as offline